MTG Media Database.  Special Features
Special Features of the MTG Media Database

MARKETS ATTENDED.  The most special feature of the Database.  As much as possible, we identify the markets attended  by each contact.  Markets that we track include NATPE, AFM, MIPDOC, MIP-TV, Cannes Film Market, Los Angeles Screenings, World Educational Market, DISCOP, Hong Kong Filmart, MIPCOM JR, MIPCOM and MIFED.

Thus, in your preparations for an upcoming market, you can isolate just those buyers that attended that market the previous year--or are pre-registered for this year.  COMPANY.  Many broadcasters have the same owners (e.g. Canale 5, Italia Uno and Rete Quattro in Italy, etc.).  In such circumstances, the owner is often listed first so that the various companies are grouped together (e.g. Mediatrade Canale 5, etc.).

FAX.  Sometimes, the phone and fax numbers of a company are the same.  In such cases, a dash is connected to the end of the number to indicate that the numbers are the same. (E.g. 00-1-805-687-8037-) 

ACTIVITY.  We identify the activity of the contact:  buyer, seller, producer or acquisitions executives.  (Acquisitions executives are not buyers.  Rather, they acquire product for distribution to other buyers.)

MAIN OR ADDITIONAL CONTACT.   In most cases, you will only want to contact one buyer or seller or producer per company.  We have assigned one contact per activity (buyer, seller or producer) at each company as the principal contact.  We base our choice upon the contact within the company that is most likely to make the decision as to whether a production will be bought, sold or produced.  

Among our criteria is the number of markets recently attended and the position within the company.  At smaller companies, the President or Managing Director is usually the main contact.  At larger companies, the head of acquisitions or sales is usually the key contact. 

MEDIA.  We identify the media for each contact.  Theatrical, video and television are the principal media.  Television is sub-divided into program service categories:  broadcast, cable, satellite and digital. 

We have a separate category for contacts that buy television rights for resale to program services.

GENRE.  We also have isolated those program services that "only buy" a single genre of programming (such as movie channels, sports channels, etc.).  

And, we also identify contacts at program services that "only buy" a single genre (such as the childrens program buyers at BBC).  If you are a seller, this allows you to focus on those contacts that are most likely to be interested in a film or program in the genre that you are selling.